Strengthening the Brand’s Visual Presence
Afro House already had an established website and social media presence. The brand needed stronger visual assets that could communicate its food, ambience, and overall café experience more effectively.
Afro House
Afro House is a bohemian café in Ahmedabad built around a relaxed dining and social experience. The brand already had its website and social media presence, but needed stronger visual consistency, better content, and updated brand collaterals to represent its ambience, menu, and offerings.
The project focused on designing the café’s main menu along with seasonal menus for summer and monsoon, producing a professional photoshoot, creating social media content, and supporting the brand through performance marketing. The goal was to present Afro House in a more polished and appealing way while staying true to its bohemian identity.
challenge & strategic approach
Creating Consistent and Engaging Brand Content
We focused on building a consistent visual language across the café’s menus, social media, website, and marketing campaigns through professional photography, seasonal content, and branded communication.
Solution Delivered
Consistent Brand Communication
Created a cohesive visual direction across the website, social media, menus, and marketing campaigns to strengthen Afro House’s overall brand presence.
Seasonal Menu Experiences
Designed dedicated summer and monsoon menus along with the main menu to keep the café’s offerings fresh, relevant, and visually engaging.
Performance-Led Promotion
Supported the brand with targeted performance marketing campaigns designed to improve visibility, promote offerings, and drive customer engagement.
OUR PROCESS
01
Brand Understanding & Visual Direction
02
Menu Planning & Content Structuring
03
Professional Photoshoot & Content Creation
04
Digital Campaigns & Content Delivery
WHAT WE DID
Professional Photoshoot
Planned and conducted a professional photoshoot to capture Afro House’s food, ambience, interiors, and overall dining experience.
Custom Website
Created and refined the website experience to present the café, its offerings, ambience, and brand story in a clear and engaging way.
Social Media Content
Developed branded social media content to showcase the café’s food, atmosphere, seasonal offerings, and customer experience.
Performance Marketing
Planned and managed performance marketing campaigns to promote Afro House’s offerings and reach relevant audiences.
TOOLS
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